AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship

AARRR Metric Framework- Pirate Metrics for Startups
  1. Acquisition — “Where Are Our Users / Customers Coming From?”
Lead Conversion Journey / Funnel
  1. What channel is driving the most traffic (#)?
  2. What channel is driving the most valuable traffic, in other words, performs best (%) in terms of customer conversion?
  3. What channel has the lowest customer acquisition cost ($), i.e. cost per customer converted?
Dropbox Referral Program
Hotmal Built-In Virality
Net Promoter Score
Viral Coefficient
  1. Traction by Gabriel Weinberg
  2. Alchemy by Rory Sutherland
  3. Trust me I’m lying by Ryan Holiday

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Melanie Balke CEO & Founder, The Email Marketers

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Melanie Balke

Melanie Balke

Melanie Balke CEO & Founder, The Email Marketers

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