AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship

AARRR Metric Framework- Pirate Metrics for Startups
  1. Acquisition — “Where Are Our Users / Customers Coming From?”
Lead Conversion Journey / Funnel
  1. What channel is driving the most traffic (#)?
  2. What channel is driving the most valuable traffic, in other words, performs best (%) in terms of customer conversion?
  3. What channel has the lowest customer acquisition cost ($), i.e. cost per customer converted?
Dropbox Referral Program
Hotmal Built-In Virality
Net Promoter Score
Viral Coefficient
  1. Traction by Gabriel Weinberg
  2. Alchemy by Rory Sutherland
  3. Trust me I’m lying by Ryan Holiday




Melanie Balke CEO & Founder, The Email Marketers

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to grand-father legacy pricing customers to new pricing

The #1 Thing Successful Entrepreneurs Don’t Talk About: Business Complexity

Four Months in Silicon Valley - Part 1

Joining Paystack and doubling down on African eCommerce.

Congratulations to Pacaso on Another Huge Milestone

Female Founders: Simi Launay On The Five Things You Need To Thrive and Succeed as a Woman Founder

Be careful with your redundancy cash

Startup Dynamics During A Crisis

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Melanie Balke

Melanie Balke

Melanie Balke CEO & Founder, The Email Marketers

More from Medium

What are the main KPIs to monitor and grow an online business?

Teachable Taps Mark Haseltine as New Chief Product & Technology Officer

Tips for start-ups & scale-ups on how to build a solid product marketing team

How prejudices could kill your chances in reality t.v (and in business meetings)