Melanie BalkeHow to Market to Gen Z in 2020Gen Z, those born between 1996 and 2010, are the very first generation to grow up entirely in the online space. When thinking about…5 min read·Apr 3, 2020----
Melanie BalkeEmail Marketing and SMS in 2020Email marketing has been a central component in the world of marketing for many years. This long-used form of marketing works to acquire…7 min read·Apr 3, 2020----
Melanie Balke3 Things To Know About The Best Email Segmentation Strategies For 2020Surprise! While 2020 may be far away, the joke is this: The strategies from last year, STILL WORK!4 min read·Aug 17, 2019----
Melanie BalkeinChatbots LifeThe 3 Marketing Trends You Definitely Don’t Want To Miss In 2019I have to be honest, if you came here in order to have your mind blown with a new trend or technology emerging in 2019, you might be…5 min read·Dec 28, 2018----
Melanie Balke3 things I learned from Bob MarleyI have a 17 year older sister. When I was about 12, and she subsequently was about 29, I picked up one of her older CD’s: Bob Marley & The…7 min read·Nov 6, 2018----
Melanie Balke5 Most Useful Google Analytics ReportsBy now you have probably realized that in order to survive in today’s business and marketing world you oughta know Google Analytics (GA)…9 min read·Aug 9, 2018----
Melanie BalkeWhy the new Instagram API changes hurt privacyIf you haven’t heard yet Instagram updated their API this April and changes are taking effect pretty much now.2 min read·May 3, 2018----
Melanie BalkeWhat is Growth Hacking & The Differences To ‘Regular Marketing’If I had gotten a penny for every time I’ve heard someone say: “What is Growth Hacking anyway” or “I don’t really believe in Growth…9 min read·Mar 18, 2018----
Melanie BalkeYou suck. And it’s your comfort zone’s fault!I was scared shitless.2 min read·Feb 17, 2018----
Melanie BalkeAARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate ShipToday, September 19th, is International Talk Like A Pirate Day, and thus, the perfect excuse to chat about one of the most important…11 min read·Nov 26, 2017--16--16